Will Oracle give up on Sun hardware or try to press some kind of technical advantage of custom circuitry? That is an interesting question. Oracle will most definitely try to press some kind of custom circuitry or "appliance" solution for its high volume data customers. Over the last few years Oracle initiated a partnership with HP to develop its exadata appliance. Larry Ellison is on record as saying that by controlling the hardware and the database software Oracle would be able to greatly increase the overall machine's capabilities.
(https://www.netezza.com/releases/2007/release010907.htm) Thus, Oracle is going to have to press some kind of custom circuitry advantage with Sun in order to keep up in what will soon become a hot market for software companies. In addition to these trends and Oracle's need to position itself, a very large percentage of Oracle databases are already deployed on Sun Unix machines. This gives Oracle a starting point that other vendors did not enjoy. (IBM started Infosphere development from scratch.)
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Oracle
Oracle has the most comprehensive suite of integrated, global business applications that enable organizations to make better decisions, reduce cost..